Meet the Executive Team

Meet Our Executive Team

ActionCOACH Brad SugarsBrad Sugars

President, Chairman & Founder

Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 50 countries. Not only did he guide the company to new levels of growth over the past several years, he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world’s leading business coaching firm.



ActionCOACH Angie Fairbanks

Angie Fairbanks

Chief Operating Officer

Angie Fairbanks is the Chief Operating Officer for ActionCOACH. In her role, Angie provides leadership, management and the vision necessary to ensure proper operational controls, administration, reporting procedures and systems in place to effectively grow, maintain financial strength and efficiency.

Daily, Angie oversees communications for franchisees in 59 countries. Making sure they receive all global messages regarding business strategy, systems, changes and products. She also offers support to the area developers to support the franchisees, which ensures the overall success of ActionCOACH.

Angie is a natural athlete with a competitive nature, perfect skills for a leader who is always looking for ways to grow her business, her team and the people around her. She was 2-sport University Basketball and Softball player and is a 98% free throw shooter.

Today Angie is married to her husband Jeremy and they raise her teenage son, another basketball player, Chaise. Angie gets very involved in her community, sitting on a number of boards and always searching for ways to help those around her.



Red's Headshot Cropped.jpg

Matt "Red" Boswell

Global Chief Development Officer

As an experienced entrepreneur, franchisor, CEO, Certified Franchise Executive, speaker, consultant, and passionate business builder focused on wisely scaling organizations, Red now gets to fuel his passion for helping hungry business-savvy professionals break out of the grind and limitations of an unfulfilling job and slavery of a poorly run business by sharing the ActionCOACH opportunity across the globe.

A lifelong Texan, Red is active in his church, reads a book a week and is an avid off-road skateboarding enthusiast and water sports junkie. He and his wife of 18 years, Shell live in Plano, TX and invest their time building a legacy through their three children, Bradie Austin 11, Max Cannon 13, and Mason Blaize 15. 



ActionCOACH Alejandro De GyvesAlejandro De Gyves

CEO, Joint Venture Partner, Mexico / Latin America

Alejandro is an experienced business builder and Business Coach, with a range of corporate experience in the areas of process engineering, plant operation and technology commercialization.

After a 25 year career in Grupo Alfa, and after managing projects in countries including India, Brazil, Malaysia, Indonesia, Germany and Venezuela, Alejandro teamed up with ActionCOACH in 2000, and won the Master Franchise award in 2002 and again in 2006.

In addition, helped develop a coaching networking Mexico’s major cities, comprised of more than 60 franchisees. In 2008, he decided to expand ActionCOACH to the whole of Latin America, and in just a few months, made a presence in Brazil, Colombia, Chile, Venezuela and Costa Rica.

Alejandro’s mission as a businessman is to make every business (both his and his clients’) a constant wealth generator and that supports its community’s vision supported by the ActionCOACH model and its practices.



ActionCOACH Tony ServidioTony Servidio

Chief Financial Officer

Tony oversees worldwide financial operations and brings more than 30 years of finance and operational experience to ActionCOACH.

Tony spent 10 years with PricewaterhouseCoopers where he serviced various clients ranging from emerging businesses to large public registrants. He also held various senior finance positions ranging from venture capital backed start-ups to chief financial officer of a $350 million public registrant. This company grew from $20 million to $350 million in revenues during his 5-year tenure.

In his spare time, Tony enjoys sports, likes to play golf and spends as much time as possible with his family, especially his grandchildren.



Untitled design (1).pngRosalie Borguilla

Legal Counsel

Rosalie is the ‘legal eagle’ who oversees all contracts and compliance matters for multiple business entities at ActionCOACH.

Prior to joining ActionCOACH, Rosalie was legal counsel for a technology company in Singapore that provides network management services for the global hospitality industry. She held similar corporate, legal and commercial legal management roles in the Philippines and Singapore for companies in the automotive and medical devices and consumables industry.

In her spare time, Rosalie loves to read. She also enjoys traveling and experiencing different cultures.



Untitled design.pngRobin Corral

Chief Marketing Officer

As the Marketing Director for the ActionCOACH Global office, Robin brings a wide range of skills and experience in marketing and digital media. As an entrepreneur herself, she brings over a decade of small business expertise on an international scale.

Prior to joining ActionCOACH, Robin served as the Digital Media Director for an agency out of Canada and prior to that she was a magazine editor for an award winning publication out of Montana.

Originally from Chicago, Robin settled in Las Vegas in 2005. She enjoys traveling, reading and collecting pets.