Brad Sugars is the Founder and Chairman of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 32 countries. Not only did he guide the company to new levels of growth over the past several years as the company’s CEO, he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world's leading business coaching firm.

Jodie Shaw currently serves as ActionCOACH CEO of U.S. & Canada. Prior to being named CEO of U.S. and Canada, she served as the company’s Director of Franchise Sales and Marketing, and served two years as Director of Marketing. Since joining the company in 2006, she has overseen and directed the re-brand of the company, the expansion of the franchise into the Caribbean, Venezuela and China and has increased coach revenue in North America. A native Australian, Jodie previously served as an Account Director at De Pasquale Advertising and as a journalist with Rupert Murdoch’s News Corporation.

Vic oversees growth and expansion in the Asia Pacific region for ActionCOACH, and brings more than 21 years of experience within every aspect of the franchising and licensing industry. Vic's wide range of experience and innate knowledge of franchising has allowed him to grow franchises to massive worldwide success on every continent in the world.

Vic’s will continue to work closely with ActionCOACH Master Licensees to implement effective systems and develop full potential. The growth of the network within the region will further increase the power of the brand and the ultimate success of everyone associated with it.

Alejandro is an experience business builder and Business Coach, with a range of corporate experience in the areas of process engineering, plant operation and technology commercialization.

After a 25 year career in Grupo Alfa, and after managing projects in countries including India, Brazil, Malaysia, Indonesia, Germany and Venezuela, Alejandro teamed up with ActionCOACH in 2000, and won the Master Franchise award in 2002 and again in 2006.

In addition, helped develop a coaching networking Mexico’s major cities, comprised of more than 60 franchisees. In 2008, he decided to expand ActionCOACH to the whole of Latin America, and in just a few months, made a presence in Brazil, Colombia, Chile, Venezuela and Costa Rica.

Alejandro’s mission as a businessman is to make every business (both his and his clients’) a constant wealth generator and that supports its community’s vision supported by the ActionCOACH model and its practices.