ActionCOACH - Models To Choose From

Which Model Suits You Best ...

Before you go any further in the ActionCOACH franchise discovery process, find out what we'll need to find out from you. In which kind of ActionCOACH franchise are you interested?

Master Licensee

Master Licensing is a very effective means of expanding franchise systems internationally. Master Licensees (ML's) have the exclusive right to develop one or more of the ActionCOACH owned franchise brands within their territory. (A territory is considered a country, a part of a very large country or multiple small countries.)

ML's thoroughly understand the character and customs of consumers in their country and the nature of their local marketplace. By integrating this knowledge with the brand, business and franchising, they support the proven global leader.

Master Licensees:

  • Sometimes open and operate a pilot/model business in their territory
  • Establish and grow the selected franchise brand by selling franchises throughout their territory
  • Provide ongoing training and support to all franchisees within their territory

Joint Venture

A Joint Venture (JV) is where two or more persons (either individual people or companies) enter into an agreement to undertake a business venture (51%-49% shareholding). The JV Partner is responsible for establishing a Regional Office in a large territory.

The Regional Office is responsible for awarding Master Licenses along with providing marketing support and building brand recognition in that area. The JV Partner is responsible for all growth and profitability of the franchise in the area. In return, they share in the franchise revenue stream.

The Pro

The Pro License is a new license, and what we consider to be our "expansion license". It has a lower entry fee to give more access to the ActionCOACH franchise and being a qualified business coach with ActionCOACH. As a Pro Licensee you hold a non-exclusive territory over your state or province. The Pro license has a lower one-time upfront licensing fee, but is a bit more costly over time with the royalty ... but a great way to start for those people who have limited access to fund the purchase of a franchise.

The Practice

A Practice is a "single coach" business model that offers both a solid business and a great work-from-home lifestyle with a lower overhead and stress level. It provides an opportunity for those with an executive leadership or business ownership background to directly transfer the skills they have developed over their careers into a business opportunity where the value they provide to their clients is amplified by the ActionCOACH Tools and Systems.

The Premium

This license gives you the opportujnity to invite business partners to join you, your spouse, or other family member, or hire two Employee coaches when the time is right to multiply your income streams. Employee coaches can be added without paying additional License fees, but each needs to be trained at a small fee. We consider this license a "mini firm".

As the license holder, you retain the license as non-exclusive over your home state or province, your employee coaches will be on salary, and you can match clients with either teammate to help your workload. This license is also very powerful because with an average revenue of $165k a year, three coaches working in alignment and strategically can really accomplish a lot together!

The Firm

This is the premier level of franchise investment we may grant the right to operate. The Firm is an arrangement whereby franchisee is granted the rights to employ or contract a minimum team of eight business coaches referred to as "Nominated Business Coaches" (NBC's) who provide Coaching Services to Clients and operate the Business within an agreed upon DDMA and on a limited basis outside the DDMA.

Generally, the Firm Owner will provide Coaching Services as part of the Firm and lead a team of Business Coaches. There are no restrictions on the number of (NBC's) employed or contracted with, however, there are minimum numbers of NBC's in accordance with the Minimum Business Coach Requirement.


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