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ActionCOACH: 25 Years of Sustained Growth

ActionCOACH: 25 Years of Sustained Growth


ActionCOACH marks its 25th year in business in 2018. Over the past 25 years, we have evolved from one man delivering business presentations and seminars into a global franchising phenomenon. We’ve helped more clients, won more awards, gained more recognition and produced more results and profits than the combination of any 10 other business coaching companies across the world.

ActionCOACH has grown exponentially over the past 25 years, but how did we get here? Let’s take a look at how we started and how we became the business coaching empire that we are today. 

Starting with Seminars

It all started in 1993 when Brad Sugars, founder of ActionCOACH, began presenting at speaking engagements and seminars for small businesses in Australia and New Zealand. Brad loved the experience, and it was that love of speaking engagements that led him to keep wanting to teach.

For the first couple of years, Brad was on the road constantly and gave presentations at more than 200 events per year for two years. Brad realized that this was not sustainable, but he wanted to continue helping small-business owners.

From there, Brad sat down and wrote ActionCOACH’s vision statement – World Abundance through Business Re-education – and made the decision to bring on coaches. He then started building his team to set the ActionCOACH business coaching empire in motion.

“No one had formalized business coaching before we did,” Brad said. “We invented the industry, basically.”

Becoming an International Franchise

ActionCOACH became internationally franchised in 1997. As the brand started gaining momentum, we expanded from Australia and New Zealand into Asia and began adding additional levels of coaching to our service and product portfolios.

“As we built the business around the world, great people joined and great people added to the value of the organization,” said Brad. “Many are still with us today, and some have moved on to run other companies and do other things. But I love the fact that they’ve all contributed to the growth of our company and contributed to the achievement of our vision.”

After adding Master Licensees and business coaches in Asia, ActionCOACH expanded to Canada and the U.S. We grew to 1,008 franchises worldwide by 2008 – just 11 years after we became franchised.

A Global Franchising Phenomenon

By pursuing ActionCOACH’s vision of “World Abundance through Business Re-Education” and abiding by our 14 points of culture, we have grown to be the No. 1 business coaching franchise in the world. ActionCOACH currently has more than 1,000 offices operating in over 70 countries, and we have helped in excess of half a million business owners around the world get more time, build better teams in their companies and add more money on their bottom-line.

Brad attributes much of ActionCOACH’s success to the difference-makers who have joined the team over the years.

“I’ve been privileged to have the best of the best join the team and therefore make it a great company,” said Brad.

For 25 years, ActionCOACH business coaches have not only been coaching business owners, they have been changing lives. We are proud of all that we have accomplished over the past 25 years, and we look forward to continuing our journey for the next 25 years and beyond.

Do you want to come with us? Click here to learn how you can join our team of difference-makers through franchise opportunities with ActionCOACH.

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About Us

The concept of business coaching, as it is widely known today, was pioneered in 1993 by founder of ActionCOACH Brad Sugars. More than two decades later, the company that started it all is still on top. In fact, no franchise in the “business coaching” category is 10% of our size in total revenues.

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