Coach Vs Consultant

Don't Call It Consulting

Given the growth potential of the business coaching category, one of the questions most asked of an ActionCOACH is the difference between coaching and consulting..

The best way to describe the differences between a coach and consultant is that a consultant will provide a solution for the client, while a coach will ask the right questions so that clients can discover or find the solution for themselves.

Steve Brock, Master Licensee

An Interactive Process

Much like a teacher won’t just give you the answers, but will help you figure them out on your own; or, the way a coach won’t play the game for you, but will help you sharpen your skills; an ActionCOACH will lead business owners on a path to reach their own solutions versus simply telling them what they are doing wrong. The latter could lead to them making the same mistakes over again.

Put another way:

A consultant will explain why one car is better than another, will teach you how to drive the car, and might even drive the car for you.
A coach, on the other hand, will show you why a car is important, help you discover why you have trouble driving it, and sit in the passenger’s seat next to you while you drive.

My mission is to help my clients find their own answers to leverage each of those areas based on our system.
Jennifer Hines, ActionCOACH

Time, Team and Money

In the ActionCOACH model, the primary focus on “Time, Team and Money” exists because over the years, it has found those factors are the main issues the majority of business owners want to improve.


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About Us

The concept of business coaching, as it is widely known today, was pioneered in 1993 by founder of ActionCOACH Brad Sugars. More than two decades later, the company that started it all is still on top. In fact, no franchise in the “business coaching” category is 10% of our size in total revenues.

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