With the increase in the number of charities and the decline in the amount of charitable giving in the current economic climate, I knew there was no better time than the present to roll out this massive program.
Additionally, it aligns perfectly with our ActionCOACH philosophy: Don’t give the person a fish; teach them how to fish. Coaching charities and non-profits is far more effective than giving them cash. This way, non-profits will learn how to raise donations for their causes today and in the future.
The concept of business coaching, as it is widely known today, was pioneered in 1993 by founder of ActionCOACH Brad Sugars. More than two decades later, the company that started it all is still on top. In fact, no franchise in the “business coaching” category is 10% of our size in total revenues.