Master Franchise Opportunities

We Want You To Be Our Next Master Licensee

Master Licensing is a very effective means of expanding franchise systems internationally. Master Licensees (ML's) have the exclusive right to develop one or more of the ActionCOACH owned franchise brands within their territory. (A territory is considered a country, a part of a very large country or multiple small countries.)

ML's thoroughly understand the character and customs of consumers in their country and the nature of their local marketplace. By integrating this knowledge with the brand, business and franchising, they support the proven global leader.

So What Will I Actually Be Doing?

As an area (or regional) manager, you'll be responsible for coaching local business owners to success, building relationships, supporting new franchise partners through their decision making, supporting existing partners and building a local community while working closely with the Master Franchise Partner.

OK, I'm interested... But is it really the job for me?

If you’re a great listener, results-oriented and have great time management skills, you will be at an advantage in this job. Great leadership skills are also a bonus as you’ll need to be able to inspire and motivate lots of people.

Other skills that will be to your advantage are:

  • Confidence and great communication skills with 1-on-1 and group sessions
  • Have an existing broad-based network of business owners
  • Ability to create and nurture strong relationships
  • A proven history of supporting others to achieve success
  • A fresh and professional business style
  • A minimum of 5 years in a business development role
  • Some coaching (business, sport, education) experience
  • A first-hand working knowledge of small businesses

How to Apply

1st Step

Re-read this page to make sure you didn't miss anything

2nd Step

If you feel you meet the criteria above be ready to discuss this with us

3rd Step

Make enquiry


If you’re interested in establishing or furthering your career in the business coaching industry, this is the perfect opportunity. You’ll gain experience in coaching and business development under the guidance of the Master Franchise Partner. Success in this role brings massive job satisfaction, excellent financial rewards and the ownership of your own business.

What our current Master Licensees say about ActionCOACH

Ayşegül Akşak

Ayşegül Akşak

ActionCOACH Turkey
If I come to the same point 100 times (looking for a new life like 5 years ago), I would decide to be an ActionCOACH, for 100 times. Thank you, Brad, it is amazing to be in Action World and help business owners.
Arnout Druyvesteyn

Arnout Druyvesteyn

ActionCOACH Dutch Caribbean
I joined Action in 2009 and experienced an amazing journey. I wish I met ActionCOACH 20 years earlier so I would have had more time to implement the many many business and life learnings.
Robin Zhang

Robin Zhang

ActionCOACH China
I joined ActionCOACH in 2010 and I just love the culture, the system, the global team and community which lead to a great coaching team who in turn help thousands of business owners to grow their business to a level that is not possible if they work just by themselves.

Video Testimonials from Some More of Our Master Licensees

Alejandro De Gyves

Alejandro De Gyves, Mexico

Master Licensee
Ken Gielen

Ken Gielen, Portugal

Master Licensee
Minh Việt Nguyen

Minh Việt Nguyen, Tokyo, Japan

Master Licensee
Paul Henshall

Paul Henshall, Australia & New Zealand

Master Licensee

Find Out More

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About Us

The concept of business coaching, as it is widely known today, was pioneered in 1993 by founder of ActionCOACH Brad Sugars. More than two decades later, the company that started it all is still on top. In fact, no franchise in the “business coaching” category is 10% of our size in total revenues.

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